Audience Feedback, Distribution and Target Audience

Our audience feedback showed us that our radio drama was generally well liked. The feedback helped because it gave us a clear idea of what people wanted and showed us what to improve if we were going to do it again. Most of the audience said they liked our use of sound effects and voice acting, they said that the sound effects created the atmosphere well and that the voices helped to create realism. Some people also said that they liked the way our radio drama was reminiscent of film, as well as radio drama, which is what we were going for as film noir is generally a style used in film.
The audience feedback showed us things that we needed to improve, such as the volume levels in some of the scenes as the effects were a little loud and distracting from the characters. People also said that the theme tune was too long. If we did the radio drama again we would improve these things by monitoring the volume levels better and by shortening the song, however we believed the volume levels were fine and that the long theme tune helped to set the moody atmosphere.

If our radio drama was to be aired it would be on Radio 4 weekly as a serial. Radio 4 is one of the best known radio stations for radio drama and already has serials such as ‘The Archers’, also as the target audience for Radio 4 is middle class intellectuals aged late 40s and up, the same as the target audience for our radio drama. Although we believe that older people would enjoy our piece, we are aware that people interested in film noir and many other age ranges would enjoy it too, most likely young men aged from 20 and up. For this reason if our radio drama were to be broadcast I would like for it to be on Radio 3 or Radio 7.

I believe that people older than 40 would enjoy our piece the most because they will be able to perceive and visualise the film noir genre better because there would have been more film noir text as they were growing up, compared to the amount of film noir text when people my age were growing up.

Attracting the audience for our piece was done by creating advertisements that clearly expressed the film noir genre which produced interest as it was quite an innovative idea for radio drama. We tried to use colloquial language people would have used in the 50s but would also understand nowadays, I believe this is a unique selling point of our piece as the style of discourse is reminiscent of what the audience would have heard in other film noirs but has its own modern chic.